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This advertisement for Madame Alexander’s Millennium Doll appeared on the back of Dolls’ January 2000 edition. The doll itself introduces a new theme to the Museum’s shelves: space travel. Dressed as an appealingly retro spacefarer from the ‘50s, she wears a silver hood with a representation of our Solar System on it; at the center is “2000.” Her astro-dress is primarily silver with gold trim.

This doll is a lighthearted take on the Millennium proceedings. It looks to the future through the lens of 1950s/early 1960s visions of what the future, and the year 2000, might look like. Obviously, little has changed, but this doll is a cute nod to the idea that everyone would wear impractical fashions in everyday life.

In the final analysis, it’s a piece of affectionately-ironic retro kitsch, and it’s one of the most cheerful takes on the Millennium that I’ve encountered.

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